Programs used: Adobe InDesign, Adobe Photoshop, Adobe Illustrator

Client: University Project for Communication Design Capstone Project

About the Project: I was required to develop a series of graphic image visualisations that demonstrate my design solutions in context, including a combination of illustration, photographic and digital imaging. Including showing what the solution looks like in response to a task-oriented simulated design project.

Design Direction: My aim was to develop a design solution for boutique florist, Village Blooms. The branding will aim to inspire and appeal to target consumers in a way, that will entice consumers to engage with Village Blooms to be a part of their special occasions and celebrations. This will be achieved by creating a memorable experience from the moment consumers engage with Village Blooms, all way through to looking back with time on the moment which Village Blooms was a part of.